'Timeless, effortless and everyday. Just like a daisy. We make luxury jewellery to make you feel good'
- Daisy London
Founded in 2009, Daisy London was created with a simple vision, to create jewellery with an effortless style that can be loved and worn everyday.
From vibrant gemstones in beautiful summer shades to delicate symbolic charms, Daisy London's collections perfectly combine style and sentiment. Whether you're treating yourself or searching for the perfect gift, there's a piece to suit every jewellery lover.
The Story Behind Daisy London
Founded in London in 2009 by designer Ruth Bewsey, Daisy London was created with a simple yet powerful vision: to design beautiful jewellery that people genuinely want to wear every day. Inspired by life's adventures, personal journeys, and meaningful connections, the brand quickly gained a loyal following for its distinctive approach to modern jewellery design.
Originally recognised for its iconic Chakra Bracelet collection, Daisy London has evolved into one of Britain's most loved jewellery brands, known for creating pieces that blend contemporary elegance with deeper meaning. Every collection tells a story, encouraging self-expression, positivity, and confidence.
Today, Daisy London continues to champion sustainability through the use of recycled sterling silver and responsibly sourced materials, creating jewellery that feels as good to wear as it does to own.
Striving on Sustainability
Daisy London places sustainability at the heart of its jewellery-making process, with every piece designed to be meaningful, long-lasting, and responsibly crafted. The brand uses 95% SCS-certified recycled materials, including 100% recycled sterling silver, responsibly sourced gold, and ethically sourced gemstones certified by GEM.
Daisy also partners with RJC-certified factories that uphold high ethical and environmental standards, ensuring fair working conditions and responsible production practices.
Beyond its jewellery, the company offsets the carbon emissions of every delivery, uses FSC-certified packaging, and operates recycling initiatives to help reduce its environmental impact.
Jewellery with Meaning
At the heart of Daisy London's ethos is the belief that jewellery should be more than an accessory. Each piece is designed to become part of your story, a daily reminder of personal milestones, aspirations, and treasured memories.
From celestial symbols and healing stones to delicate floral motifs and contemporary layering pieces, every design is infused with intention. Daisy London creates jewellery that empowers the wearer while remaining effortlessly stylish and wearable.
Their philosophy perfectly aligns with today's modern luxury customer: timeless pieces designed not for fleeting trends, but for meaningful everyday wear.
